Cognitive Overload has Tangible Performance Impacts

Drawing on earlier laboratory studies, Roy F. Baumeister, Kathleen D. Vohs and Dianne M. Tice argued in Current Directions in Psychological Science that self-control functions like a muscle— using it on one task temporarily makes it harder to exercise control on the next. They applied this theory to all the micro-decisions a worker might have to make in a day, suggesting that the avoidable ones consume mental effort and could reduce performance on later tasks.  While they do acknowledge that motivation can temporarily counteract this effect, for an organization any known drain on a leader’s performance should be considered unwelcome.

In other words: The more effort people expend on micro decisions they could offload to someone else, the less attention they may have left for their core competencies.  Consequently, more successful organizations are those that alleviate unnecessary cognitive loads for their high performers.

Sameer Zavery

Sameer is an award-winning multi-disciplined design director who is in great demand by clients seeking high-end design and an unwavering commitment to their project. His ability to move seamlessly between the screen, print and web, creates consistent and fully-immersive brand experiences. From large format multi-screen productions to pixel-perfect app iconography, Sameer understands the full spectrum of todays digital design deliverables. With an international background and a passion for traveling, his design solutions have a global perspective that are both unique and relevant to todays worldwide trends. Whether you are looking for a refresh, a completely new identity or want to build on an existing brand, Sameer has the experience and hands-on skills to get you there.

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Every Decision Takes a Toll