Case Study Three
Dynamic Agency, Static Wardrobe
The Brief
Refresh a wardrobe frozen in a decades-old routine that doesn’t match the client’s position or the culture of her company. Move beyond a safe daily uniform that potentially undercuts her credibility amongst her more creative-minded colleagues. Build in range for the client's active event calendar, including industry galas and after-hours entertainment. Above all: have her clothes signal that she can shine anywhere, from board meetings to black-tie soirees.
CLIENT INDUSTRY: Public Relations
COMPANY BRAND PILLARS: Sharp, Cutting-Edge, Data-Savvy
CLIENT TITLE: CFO
CLIENT REMIT: Leads a team of 10; liaises closely with the CEO and external investors.
DRESS SIZE: US 4
HEIGHT: 5'9"
The Vision
Time was a critical factor here, in two senses — bring the wardrobe into 2026 (thus tying it in nicely with the company brand), and make it fit seamlessly with the client’s routine. The goal was to replace static habit with intentional range. Anything that lengthened morning prep time would never be sustainable. So we picked a set of pieces that flex fluidly from daytime leadership to evening events. Several of these were single pieces — dresses and jumpsuits worn with a jacket for the office, and without it after work. Our favorite pairing was the black jumpsuit with the white bomber (a departure from the traditional blazer silhouette). Other modern additions were the brown jacket, the green tapered pants, and the rust monochromatic look.
The Results
We fast-forwarded our client's sartorial choices without sacrificing the effortlessness she's used to. With her handy lookbook in hand, she now has all the tools she needs to prove to herself and her colleagues that financial rigor and visual sharpness aren't mutually exclusive.
To protect the client’s privacy, the selected wardrobe choices are shown on an AI-generated model.
The Feedback
I'll admit I put off contacting a stylist for longer than I should have. I know how I want to come across, I just didn't have the bandwidth to figure out how to get there — and everything in my closet had been picked years ago, for a stage in my career that I have since outgrown.
Aparna came to my home and went through my closet piece by piece, which was more useful than I expected. She wasn't precious about anything — she kept what worked, was direct about what didn't, and explained her reasoning as she went along. The lookbook that came out of it was organized clearly enough that I didn't need to think hard about how to use it.
What I appreciated most was that it wasn't a wardrobe overhaul for its own sake. She listened to what I told her about my budget and adjusted her recommendations accordingly, and the new pieces work with things I already owned, so nothing felt wasteful. A lot of what she put together does double duty — the same piece can go from a meeting straight into an evening event without a costume change, which matters more to me than anything trend-driven.
I wouldn't say I've become someone who loves getting dressed. But I spend a lot less time thinking about it, and more time feeling like what I'm wearing matches where I sit in the company. That was the point.
— CG, CFO at PG