Attire Affects Perceived Ethicality

Perception
Written By Sameer Zavery

Kristin Lee Sotak, Andra Serban, Barry A. Friedman and Michael Palanski summarized their findings from two studies of 700+ working adults in the Journal of Business Ethics. The authors found that casually dressed employees were perceived as less ethical than employees wearing business-casual attire. Whether or not participants considered the clothing appropriate for the workplace was the strongest and most consistent influence on their judgements. Formal attire did not always produce better ratings, and the type of industry mattered less consistently.

In other words: When an outfit is appropriate for the business setting, people may extrapolate that harmony as an indication of integrity and trust.

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Sameer Zavery

Sameer is an award-winning multi-disciplined design director who is in great demand by clients seeking high-end design and an unwavering commitment to their project. His ability to move seamlessly between the screen, print and web, creates consistent and fully-immersive brand experiences. From large format multi-screen productions to pixel-perfect app iconography, Sameer understands the full spectrum of todays digital design deliverables. With an international background and a passion for traveling, his design solutions have a global perspective that are both unique and relevant to todays worldwide trends. Whether you are looking for a refresh, a completely new identity or want to build on an existing brand, Sameer has the experience and hands-on skills to get you there.

https://astralize.design
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Perception is Driven to a Large Extent by Attire
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