Judgments Form in 100 Milliseconds, and Stick

Perception
Written By Sameer Zavery

In a widely-cited 2006 study published in Psychological Science, Janine Willis and Alexander Todorov asked participants to judge unfamiliar faces based on attractiveness, likeability, trustworthiness, competence, and aggressiveness after seeing them for as little as 100 milliseconds. Those split-second ratings closely matched judgments made without any time limit, and additional viewing time did not significantly change the overall evaluations—it mainly made participants more confident in them.

In other words: We start sizing people up almost immediately, and a longer look may only make us more confident in that first impression.

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Sameer Zavery

Sameer is an award-winning multi-disciplined design director who is in great demand by clients seeking high-end design and an unwavering commitment to their project. His ability to move seamlessly between the screen, print and web, creates consistent and fully-immersive brand experiences. From large format multi-screen productions to pixel-perfect app iconography, Sameer understands the full spectrum of todays digital design deliverables. With an international background and a passion for traveling, his design solutions have a global perspective that are both unique and relevant to todays worldwide trends. Whether you are looking for a refresh, a completely new identity or want to build on an existing brand, Sameer has the experience and hands-on skills to get you there.

https://astralize.design
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