Clothing Choices Drive Perceptions of Status

Perception
Written By Sameer Zavery

The European Journal of Work and Organizational Psychology published the results of two experiments conducted by Hannah Kunde, Martin P. Fladerer & Claudia Peus, totaling over 300 participants: subjects viewed simulated virtual meetings and selected the person they thought was the team leader. Formally dressed individuals were chosen more often and more quickly, especially when their attire stood out from the rest of the group.  The eye-tracking study showed that formal attire drew more visual attention, which partly explained why formally dressed individuals were more likely to be identified as leaders.

In other words: In a group setting, clothing can be used to strategically to identify oneself as an authority figure.

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Sameer Zavery

Sameer is an award-winning multi-disciplined design director who is in great demand by clients seeking high-end design and an unwavering commitment to their project. His ability to move seamlessly between the screen, print and web, creates consistent and fully-immersive brand experiences. From large format multi-screen productions to pixel-perfect app iconography, Sameer understands the full spectrum of todays digital design deliverables. With an international background and a passion for traveling, his design solutions have a global perspective that are both unique and relevant to todays worldwide trends. Whether you are looking for a refresh, a completely new identity or want to build on an existing brand, Sameer has the experience and hands-on skills to get you there.

https://astralize.design
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