Clothing Choices Drive Perceptions of Competence

Written By Sameer Zavery

In a study by Oh, Shafir & Todorov (Princeton / Nature Human Behaviour, 2019), People judged individuals wearing wealth-signaling clothing as significantly more competent than the same individuals wearing lower-status clothing. The judgment occurred in milliseconds, and participants found it difficult to override the effect even when instructed to ignore clothing.

In other words: Clothing influences competence judgments independent of actual ability.

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Sameer Zavery

Sameer is an award-winning multi-disciplined design director who is in great demand by clients seeking high-end design and an unwavering commitment to their project. His ability to move seamlessly between the screen, print and web, creates consistent and fully-immersive brand experiences. From large format multi-screen productions to pixel-perfect app iconography, Sameer understands the full spectrum of todays digital design deliverables. With an international background and a passion for traveling, his design solutions have a global perspective that are both unique and relevant to todays worldwide trends. Whether you are looking for a refresh, a completely new identity or want to build on an existing brand, Sameer has the experience and hands-on skills to get you there.

https://astralize.design
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Clothing Choices Drive Perceptions of Status